Question:
Staff members from the marketing department of your firm are doing a splendid job selling products to customers. Many of the customers are so pleased, in fact, they are also buying shares in the company’s stock, which means that they receive a copy of the firm’s annual report. Unfortunately, questions sometimes arise that the marketing staff members are woe- fully inadequate at answering. Technical questions about the firm’s financial condition and performance are referred to the chief financial officer, but the director of marketing has asked you to write a memo in which you explain the key elements in an annual report so that mar- keting representatives are better prepared to respond to questions of a more general nature. Required:Write a memo no longer than one page (single-spaced, double-spaced between paragraphs) in which you describe the contents of an annual report so that marketing per- sonnel can understand the basic requirements. The memo should be dated and addressed to
B. R. Neal, Director of Marketing, from you; the subject is “Contents of an Annual Report.” To the Student:In business writing, the primary elements are clarityand conciseness. You must keep in mind the audience you are addressing and the objective of the communication.
Answer
